Small Business Branding

Jewelry boxes
Business cards
Shopping bag

Clementine is a small New York-based jewelry business in need of a proper banding update. Started during the 2020 pandemic as a way to pass the time, the client wished to keep a hand-made, organic aesthetic for the rebrand, while also celebrating the business’s growth with aspects like a new professional logo. The hand-drawn artwork and vintage southwestern-inspired typeface help create the feeling of a small hometown business, while the bright colour pops and fun prints help to keep the branding young and modern.