![](https://freight.cargo.site/t/original/i/58fd64a7b251409e96b0bdfea00fe3b6b869d5ed0fe0848a2e76fa113d889e3d/Box-Front-and-Back-copy.jpg)
Victoria’s Secret PINK Sunglasses Seeding Box
Packaging and Print Design
Spring 2022
Packaging and Print Design
Spring 2022
I had the wonderful opportunity to design the seeding box for the PINK Sunglasses PR launch! The marketing request was to create an eye-catching box to distribute to celebrities and influencers to raise awareness around the new product release, which also needed to look good on camera for unboxing videos. I built off of the Spring-facing timeline and the concept of eyewear itself, using bright sunset gradients and including sun-shaped die cut inserts.
![](https://freight.cargo.site/t/original/i/9ae25f9d660fc12dc701c31970772734d6a9798ec5798cec92e41a34d6f59358/sunglasses-4.jpg)
![](https://freight.cargo.site/t/original/i/8a4300a2b90de93288d4c1b2a0b16201d3282073a8eb20f25e3ba889989e3371/sunglasses-2.jpg)
![](https://freight.cargo.site/t/original/i/05b94190af9b7c37f163f05ab6d137551454c7cb2509822211190be45eb27ec6/sunglasses-1.jpg)
![](https://freight.cargo.site/t/original/i/8e420fc635c1de7ae3df49d694022678773846c5d54e384b2f1a3ec47456dac1/sunglasses-5.jpg)
![](https://freight.cargo.site/t/original/i/5cfc8fa9ff0cb51e1719474dd0dbdb2c3a8da3b22b9c14a4b8c6b11aa425c83e/sunglasses-3.jpg)
![](https://freight.cargo.site/t/original/i/c637b298e49a1b542a33e7c447d00d6a76589094da621afc60465fd3d0d1725e/Box-Interior-and-Exterior-Lid-copy.jpg)
![](https://freight.cargo.site/t/original/i/34d369ac93bcc7569d81e2755c8dbfe45fae5a798ddb2db4814e974aae25e67e/Insert-Abundance-copy.jpg)